Highlights:
1. Twitter has decided to ban promoted accounts ad business on its platform worth $100 million in value.
2. This decision is part of an effort by Twitter to customize its user experience by giving priority to content format.
3. Promoted followers ads are trusted by many advertisers to boost their businesses.
4. Twitter aims to attract more multimedia supporting advertising styles through its ad units.
5. The company is currently facing losses and changes after undergoing substantial restructuring and platform updates.
Recently, Twitter announced that it will be shutting down its promoted accounts ad business, which had a value of 100 million dollars on its platform. This decision comes as part of Twitter’s effort to prioritize content format and customize the user experience. The promoted accounts ad business generated more than 100 million dollars in annual revenue for Twitter through its follower objective advertisements. These advertisements appear as text-based posts within the user’s timeline and include a follow button for promoting accounts.
Promoted follower ads have gained trust among advertisers as they help increase business growth. These ads allow marketers to target potential viewers more accurately with greater precision compared to organic tweets. Twitter aims to encourage advertisers to utilize multimedia supporting ad styles for better engagement with its users.
Twitter’s CEO, Linda Yaccarino, has recently stated that the company has faced significant challenges in recent months, including changes in its platform and large-scale restructuring. Yaccarino emphasized the importance of data licensing and APIs as essential elements of the company’s business. Despite these challenges, Twitter’s subscription-based business is growing steadily.
And, the