Tata Motors, a well-known company that manufactures cars, is making a strong impression in the market with its flagship SUV – Harrier and Safari. These two cars are gaining attention in the current era, and their sales figures are even giving a tough competition to the Mahindra XUV700. According to available data, Tata Motors has sold a total of 18,947 units of Safari and Harrier between May and October 2023. On the other hand, Mahindra XUV700 has recorded sales of 41,176 units, surpassing the sales of both Tata cars. There are several reasons behind this trend.
One reason contributing to this is the absence of a petrol variant in Harrier and Safari, while Mahindra XUV700 offers a turbocharged petrol engine along with a diesel option. This lack of petrol options in Tata cars is one factor that is driving customers to choose the Mahindra XUV700.
Another factor is the pricing, with the base variant of XUV700 starting at 14.03 lakhs, compared to 15.49 lakhs for Harrier and 16.19 lakhs for Safari. The recent increase in the prices of Harrier and Safari after the launch of new versions has also made the XUV700 more appealing to customers.
Additionally, the XUV700 offers all-wheel drive options, whereas the updated versions of Harrier and Safari do not. This provides the XUV700 with an edge in off-road capability, making it more attractive to customers.
Finally, the features offered in the new versions of Harrier and Safari are gaining ground against the XUV700, giving Tata Motors hope that their cars may rise in popularity in the coming days. With these factors in mind, it is clear that Tata Motors has some work to do to catch up to the success of the Mahindra XUV700 in the market.
Summery:
Tata Motors car manufacturing company which has been performing well in the car market. Flagship SUVs Harrier and Safari are the focus of discussions. In the last 6 months, Tata has sold 18,947 units. In comparison, Mahindra XUV700 sold 41,176 units. Reasons for higher sales of XUV700 than Tata vehicles may include prices of base variants, lack of petrol options, and all-wheel drive option. Upgraded versions of Harrier and Safari now offer more features and may provide stiff competition for XUV700. The XUV700 offers all-wheel drive capability, making it more attractive to customers. The updated versions of Harrier and Safari may offer more features than XUV700.
