2023 Tata Safari Facelift: India’s automotive landscape witnessed a revolution 25 years ago with the launch of its first SUV Tata Safari. Today, this vehicle remains a beloved icon on the nation’s roads, blending timeless appeal with modern sophistication. As we celebrate its legacy, let’s delve into what makes this SUV a continual favorite among Indian consumers.
Back in 1998, the Indian automobile market was forever changed with the introduction of this pioneering Tata Safari. It wasn’t just a vehicle; it was a statement of luxury, power, and ruggedness, perfectly suited for India’s diverse and challenging terrains. Its masculine aesthetics and robust off-road capabilities instantly captured the hearts of car enthusiasts.
Fast forward to today, and the Safari SUV continues to dominate with its latest model. The introductory price is attractively set at Rs 16.19 lakh (ex-showroom), making 2023 Tata Safari Facelift a competitive player in the market. For those interested in financing, EMI starts at Rs.36,719 per month, calculated at an interest rate of 9.8% over 60 months.
In the current market, this 2023 Tata Safari Facelift stands tall against rivals like the MG Hector Plus, Hyundai Alcazar, and Mahindra XUV700. Its blend of heritage and modernity gives it a unique edge in a segment filled with newer models.
2023 Tata Safari Facelift is available in four main variants: Smart, Pure, Adventure, and Accomplished, each tailored to different consumer preferences and needs. When it comes to fuel efficiency, the Diesel MT variant delivers 16.30 kmpl, while the Diesel AT variant offers 14.50 kmpl, striking a balance between power and economy.
The latest iteration brings focused exterior design changes, particularly to the front and rear, enhancing its iconic silhouette. Under the hood, it retains the reliable 2-litre diesel engine from its pre-facelift version, ensuring continuity in performance and trust.
Adapting to modern demands, the SUV now features a 12.3-inch touchscreen infotainment system, offering connectivity and entertainment on the go. Safety is paramount, with 7 airbags (6 as standard), electronic stability control (ESC), hill assist, and adaptive cruise control, making it not only a robust but also a safe choice for families and adventurers alike.
