Priyanka Gupta, an MBA graduate from Ludhiana, exemplifies the modern-day transition from corporate corridors to the lush greens of agriculture. Her journey offers an insight into the blend of traditional farming with contemporary business strategies.
The Gupta Legacy:
Residing in Ludhiana, Priyanka Gupta has seamlessly stepped into the shoes of her father, Badridas Bansal. While juggling responsibilities between her family and father’s health, she’s passionately managing their ancestral farming.
Agriculture over Distance:
The farmlands situated in Sangrur require Priyanka to frequently travel between the two places. In partnership with her father, she’s embraced the farm-to-fork model, processing their harvests and ensuring direct deliveries to their customer base. Their produce is now a household name not only in Sangrur but also the adjoining areas of Ludhiana.
The Brand and Vision:
An MBA in Finance has given Priyanka an edge in branding her venture. Their 4-acre farm proudly stands as “Mother Earth Organic Firm”, under which they market their wholesome organic offerings.
Diverse Organic Produce:
The farm isn’t limited to traditional crops. From pulses, maize, millet to organic tomatoes, brinjals, and capsicums, the variety is vast. Moreover, their farm is dotted with trees like mango, guava, amla, and neem, symbolizing the diversity and richness of their agriculture.
Badridas Bansal: A Lifelong Farmer:
Priyanka fondly recounts her father’s unwavering love for farming. Even during his tenure in the electricity department, he nurtured this passion. Post his retirement, which closely followed the passing of Priyanka’s mother, he sought solace and purpose in farming.
The Organic Shift:
Priyanka initiated organic cultivation on vacant plots in Patiala. These endeavors began as small-scale experiments where she’d harvest organic produce primarily for personal consumption and some distribution among relatives.
Sangrur: A New Beginning:
The family’s relocation to Sangrur after Badridas’s retirement marked a renewed focus on farming. For him, the farm wasn’t just a source of livelihood, but a sanctuary where he found happiness and purpose, especially in the aftermath of his wife’s demise.
Beyond Monetary Pursuits:
Badridas, now in his 70s, never perceived farming merely as a revenue stream. For him, it’s about providing pure, wholesome, and nutritious produce to the community. Priyanka, mirroring his ethos, extends the same care to both the farmlands and her father, ensuring that their farming remains genuinely organic.
The Market Transition:
Initially, their produce was generously shared among the locals, without any commercial intent. However, with Priyanka’s intervention and business acumen, the duo began processing their yields and introduced them to the marketplace, connecting traditional farming with modern processing.
Priyanka Gupta’s narrative is an inspiring saga of embracing one’s roots, innovating within traditions, and showcasing that with passion and dedication, even the fields can echo the strategies of a boardroom.
