Highlights:
– Meta’s Threads app has seen a significant decline in usage, with a reported 79% decrease in activity within a month of its launch.
– The app initially set records for gaining subscribers, but has since experienced a drastic decline in user engagement and activities.
– The average daily time spent on the Threads app in the US has decreased from 21 minutes to 3 minutes, causing concern for Meta.
– Despite initially attracting over 100 million daily active users, the app currently has only 10.3 million daily active users in comparison to its competitor, TikTok.
– The Threads app saw over 100 million sign-ups within a few days of its launch, setting a new record, but has failed to maintain traffic and has continuously seen a decline in subscriptions. Meta is working on stabilizing the platform by adding new features and focusing on user base.
The Threads app from Meta has experienced a significant decline in usage within just one month of its launch. According to a recent report, there has been a 79 percent decrease in usage during this period. Meta, with the aim of competing with Twitter, recently launched the Threads app, which quickly broke records by gaining the highest number of subscribers. However, recent data from SimilarWeb reveals that this rapid decline highlights a decrease in user engagement and activity on the app compared to its predecessor, Twitter.
The report indicates that on July 7, the Threads Android app saw a peak traffic of 49.3 million daily active users, which has now dropped to just 10.3 million daily active users. The average time spent on the Threads app in the United States has decreased from 21 minutes per day to 3 minutes per day. In comparison, the number of daily active users on Twitter is currently over 100 million, with users spending an average of 25 minutes per day on the platform.
In the initial days after its launch, the Threads app surpassed the record of acquiring over 100 million sign-ups. However, Meta has struggled to maintain traffic on this platform, experiencing a continuous decline in subscriptions. In response, Mark Zuckerberg, in a series of Threads posts, acknowledged the unique feedback the platform received during its launch. The company is currently working on stabilizing the platform by adding new features and keeping the user base engaged.
Meta has introduced several new features in the Threads app. The company continually updates Threads with new capabilities and features with almost every Fortnite season. Additionally, Adam Mosseri, the head of Instagram, has confirmed that the company will soon launch a web version of Threads.
And, the Threads app from Meta initially gained significant traction but has since experienced a sharp decline in usage. Meta is actively working to improve the app and retain user engagement by adding new features and advancements.
