Hyundai Motor India, in its quest to strengthen its market presence, has embarked on a new journey by collaborating with one of Bollywood’s most admired icons, Deepika Padukone. This partnership marks a significant milestone in Hyundai’s marketing strategy. This strategy aiming to leverage Deepika’s profound connection with the Indian audience.
For over two decades, Bollywood megastar Shah Rukh Khan has been the face of Hyundai Motors. His 25-year-long association with Hyundai has been monumental in building the brand’s robust image in the Indian market. Shah Rukh’s charm and mass appeal have played a pivotal role in establishing Hyundai as a household name.
In a move to diversify its brand representation Hyundai has also brought on board Indian cricket sensation Hardik Pandya as the brand ambassador for Exeter. Hardik’s dynamic personality and remarkable achievements in cricket resonate with Hyundai’s ethos of excellence and innovation.
Deepika Padukone upon joining the Hyundai family expressed her admiration for the brand. She also acknowledging Hyundai as an iconic name that epitomizes innovation and excellence.
Hyundai’s decision to collaborate with Deepika Padukone, alongside its longstanding association with Shah Rukh Khan and recent partnership with Hardik Pandya represents a strategic masterstroke. This blend of Bollywood glamour and sporting prowess positions Hyundai uniquely in the competitive market.