What does it take to style new-age Tata cars? Design boss Martin Uhlarik reveals
The automotive industry is ever-evolving, with manufacturers constantly experimenting with new technologies and designs to appease the modern customer. Tata Motors, one of India’s leading automobile manufacturers, has made significant strides in styling their new-age cars. Martin Uhlarik, the design boss at Tata Motors, sheds light on what it takes to style these innovative vehicles.
When it comes to designing Tata cars, Uhlarik emphasizes a balance between global trends and the brand’s Indian identity. They aim to create cars that resonate with the Indian market but also appeal to customers worldwide. This balance is achieved by incorporating elements from Tata’s rich cultural heritage while keeping up with global design cues.
Uhlarik believes in the power of storytelling through design. He believes that good design must communicate emotions and tell a story that connects with the customer. Every aspect of the car’s exterior and interior is meticulously designed to evoke a unique experience that reflects the Tata brand’s values and aspirations.
Furthermore, Uhlarik stresses the importance of sustainability in design. Tata Motors is committed to reducing its carbon footprint and creating environmentally-friendly vehicles. Every design decision takes into account the company’s sustainability goals, ensuring that each new-age Tata car aligns with their vision of a greener future.
Collaboration and teamwork are also essential in the styling process. Uhlarik highlights the close collaboration between design, engineering, and other departments at Tata Motors. This interdisciplinary approach ensures that every car is not only aesthetically pleasing but also functional, safe, and technologically advanced.
And in the last, styling new-age Tata cars requires a delicate balance between Indian heritage and global design trends. It necessitates storytelling through design, a commitment to sustainability, and a collaborative approach within the company. With Martin Uhlarik at the helm, Tata Motors continues to redefine automotive styling in the modern era.